Know what guarantees greater conversions with A/B Testing!

Posted by Socialmbuzz
On 29th April 2015

If you’ve been trying to get the hang of digital marketing, you’ve most probably come across the terms “A/B testing” or “Split testing” which claim to help you enhance your conversion rates. In this space we are going to analyze the concept of A/B testing, its benefits and how it works! What is A/B testing? […]

Automated bidding In Google Adwords – An underutilized help!

Posted by Socialmbuzz
On 1st April 2015

PPC advertising in most cases comes easy to users. However it is the effective management of the bidding process for any Google Adwords campaign that determines your conversion rate and ROI. While small advertisers using Google Adwords are readily able to manage their bidding campaigns, it becomes exceedingly difficult to do so as the business expands […]

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