1. Your Pay-per-Click RoadMap by Effective Student Marketing:

In your quest for the perfect digital marketing strategies, you probably stopped in your tracks facing your worst fears – the Jargons! Query, Keywords, Ad Groups, Quality Score – what are these?!

While the terms may seem complicated, we can assure you, these are extremely simple to grasp and have been explained in a concise and uncomplicated Roadmap put together by the Effective Student Marketing team in this Infographic. After reading it, we’re sure you will soon speak the language of Google Adwords.

2. Understanding the Essence of Google Adwords in 876 words by iSpionage and crazyegg

Pay Per Click advertising has proved to be one of the most effective digital marketing strategies in the recent times. PPC campaigns have lower cost per acquisition and high value customers. However, Google Adwords campaigns aren’t a one-time activity but require constant monitoring and refining, without which, your campaigns may achieve subpar results. Sounds tough?

You’ve probably looked through dozens of websites trying to understand where to begin Google Adwords from. Well, look no further! This Infographic by iSpionage and crazyegg explains in a nutshell, a step-by-step approach to getting started with Google Adwords, covering everything from Keyword Research, Landing Page optimization to Ad Grouping and Ad Copy.

3. How does Google Adwords really work? By Pulpmedia.at

So by now you have a fair idea about what Google Adwords are and the fact that they help in setting up PPC campaigns. But do you know how it really works? Which ad is displayed right at the top when you search for a query on Google? Is there some logic behind this? What can you do to place your Ad at the top?

Fret not! Here is an Infographic by Pulpmedia.at explaining the nitty-gritties of Google Adwords such as Quality Scores, Bidding Strategies, Ad Extensions and optimizing Google Adwords account.

Best 3 Infographics to boost your Google Adwords campaigns

On an average, Google gets about 2.3 billion searches every second – which is by far, the most used Search Engine on the Internet. Your prospective customers are probably looking for content related to your business. The question is – are you making the most of this opportunity?

You’ve finally set up your Google Adwords account and have launched a couple of Campiagns. But are you getting the best results for your buck? And while you’re still testing the waters, we suggest that you scroll down and read these Infographics to learn how to get more from your Google Adwords Campaigns.

 1. Get a better ROI from your Marketing Budget Google

Adwords Campaign by SMBclix

When you’re pumping your hard-earned money on your marketing budget, the most crucial outcome is the return on your investment, which can ultimately make or break your efforts. How will it benefit you, if your ad is among the top three paid ad spots? How many prospects can you reach with Google’s Display Ads? What is the importance of your landing page? Find out more below.

2. 10 Google Adwords Hacks by SMBclix

You’ve run a few campaigns by now and you’re still experimenting with what works for you. Wish you had a checklist to make sure you’re doing everything right to generate sufficient leads from your campaign? This Infographic by SMBclix is indeed the ultimate saving grace! Right from Keywords Planning, Optimization for Mobile devices, Conversion Tracking to Remarketing and Sponsored Promotions – follow this to the tee and you will not be disappointed!

3. 71 Ad Tests You Can Start in Your AdWords Campaigns Today by White Shark Media

Tweaking the content of your Ad by even a single word can sometimes result in much higher conversions. Allow this Infographic, designed by White Shark Media, to show you how it’s done! This Infographic shows numerous Ad tests with an initial version and variations of the same Ad, exhibiting simple tests you can run on your campaign ranging from Messaging, Pricing, Call to Actions, Landing Pages etc.