- Posted by Avantika Saxena
Mobile advertising is surely recognizable as a gift from the heavens, with there being so much that you can do in the sphere of mobile advertising that could send your conversion rates on a multiplication spree! Here are 10 tips for effective mobile advertising that would help you advertise better!
Redesign Banner Ads!
Banner Ads that are designed for desktop use often appear cumbersome when used through a mobile browser. More than often not, they act in a manner counterproductive to the intent of mobile advertising as the users need to scroll a lot to read the text. Additionally, it comes out as highly unprofessional. Native ads or banner ads in conjunction with other ad strategies should work well enough for mobile advertising!
Interactive mobile ads the key to maximizing leads through mobile advertising!
Mobile devices offer a lot of information in a rather compact space, which has conditioned mobile users to expect supernaturally responsive ads. As client engagement can only be achieved through client satisfaction, there arises the need to create functionally interactive ads. Additionally navigation should be relatively easy when it comes to mobile advertising and the landing pages should be appropriately interactive.
Promote your mobile ads on social media!
Majority of social media users access social networking sites through mobile devices which means that social networks provide for an excellent advertising platform! Blending social networking and mobile advertising is the best strategy which ensures that whenever people go social; they get to see your ads!
Work on targeting!
If you want to sell better, you need to target the right people! The best thing about targeting viewers for mobile advertising is that you can do so based on their physical location, through GPS targeting or the “near me” section on the App Store. You must also consider demographic targeting or targeting based on interests and personal attributes to showcase your ads where they stand a greater chance of targeting conversions.
Work up the content!
There is a visible paucity of space when it comes to small mobile screens. Therefore you need to plan your content accordingly. Opt for crisp and short sentences that are directly relevant to your mobile advertisement. Testing different combination of banners and interstitial ad creatives and other ad strategies will prove helpful.
Optimize your Landing Environment!
Optimize your app store landing environment or the website landing page, by making it increasingly mobile conducive, keeping in mind mobile users and their browsing patterns to ensure greater conversion rates.
Use the right analytics!
Analysis and circumspect action is the key to success when it comes to mobile advertising. Targeting and optimizing would be ineffective if done without following proper analytics. Using the right analytics can help you experiment and decide what works best for your advertisement!
Include a phone number!
We often tend to overlook the basic utility of a cellphone! The ‘call’ feature! Including a phone number would undoubtedly make you more accessible and would particularly help you if you view calls as conversions!
Make sure you do your bit to make your ad lucrative by incorporating a product discount, contest entry, coupons or any other incentive. Incentivization makes one of the most effective marketing strategies! Everyone loves an undeserved gift!
Remember that your Ad is not a Christmas tree!
Keeping the ad simple will do more good than harm. So it is advisable to keep your ad simple, seamless, to the point, easy to comprehend and follow.
These tips on mobile advertising will surely enhance your ad performance in the mobile world. All said and done we believe that you are now ready to boost sales through effective mobile advertising.
Keep a tab on this space for more on Digital Marketing!
Are you in a dilemma regarding the performance of your Ads? Click here to find out now!